Chrome Beta, AI Mode

Chrome Beta Tests AI Mode Shortcut: Is Google Pushing AI Integration?

Mobile Tech

It seems Google's feeling the heat from the rise of AI-powered search tools like ChatGPT. While they still hold the top spot in search, these new competitors are gaining ground by offering more direct, conversational answers. To stay ahead, Google's been pushing its own AI Mode within its Search product.

I recently noticed some changes in the Chrome Beta app on my Android phone. The new tab page features a redesigned search bar. Voice search and Lens shortcuts have been relocated below the bar to make room for a new AI Mode shortcut. The classic G logo has reappeared, and the text now prompts you to "Search Google or type URL." It's a subtle change, but it signals a clear push towards AI integration.

However, on another device with the same Chrome Beta version, I observed a slight variation. Instead of the G logo, I saw an incognito mode shortcut alongside voice search and Lens. It's interesting how Google tests different features with different users. It makes me wonder what factors they consider when deciding who sees what.

Since both devices are running the same Chrome Beta version (139.0.7258.32), the differences likely stem from specific Chrome flags enabled on one account but not the other. I've only encountered this new search bar design in Chrome Beta on certain Google accounts, indicating that a broader release isn't imminent. Still, reports suggest Google is experimenting with an AI Mode shortcut on the desktop version of Chrome's new tab page, hinting that an official launch might be on the horizon.

Google's already implemented an AI Mode shortcut in various places, such as the Google Search widget on Android and Pixel phones. So, adding it to Chrome makes perfect sense. Considering Chrome's dominance as the leading web browser with over 60% market share, this move could significantly raise awareness and adoption of AI Mode. After all, if people are already using Chrome, putting AI Mode right in front of them makes it much easier for them to give it a try.

What I'm curious about is how people will actually use this AI Mode in Chrome. Will it become a go-to for quick answers, or will it be more of a novelty that people forget about after a few weeks? Only time will tell!

Source: AndroidAuthority